Deploying and measuring effective video is about presenting the correct communication for a given user journey step combined with metrics that are appropriate at that stage.  Here are two examples:

IF you deploy a Promotional Video on a Landing Page,
THEN you should measure:

• Launch Rate of Video
• Conversion Rate of Form Capture

IF you deploy a Overview Video on a Home Page, THEN you should measure:

• Bounce Rate From Video
• Engagement Time With Video

Below are additional related topics...

Here is some information on how you can use call to action images and text to increase your webinar registrations.

Click Here To View The Post

Here is some information on how you can tune your video to achieve higher conversion rates.

Click Here To View The Post