When it comes to business video, learning needs vary by what you are trying to do and by the level of experience you have with video.  As such, we have packaged information in 3 different ways:

1. Overviews on how video helps your funnel
2. Activity-specific walkthroughs for common marketing & sales tactics
3. Detailed How-To topics based on where you are in the process

Pick the approach that works for you...

Video works all across the funnel, pick a spot to get a walkthrough so you can see examples, understand benefits of the tactic, and learn best practices to help your success.  Choose one to dive in...

Video Blog Posts Videos for Whitepapers,e-Books, and Tools Webinar Videos Event & Conference Videos

Product Demos Customer Testimonials Sales Introductions & Follow-Ups How-To & Training

Here are the five steps that we organize the topics into:

Planning for Video Creation

Preparing Scripts & Interview Questions

Creating Core Assets

Assembling Video Assets

Deploying & Measuring

Planning for Video Creation	Choose the appropriate type of Video App to build and set appropriate Goals, Calls-To-Action, and Deployment Scenarios.
Preparing Scripts & Interview Questions	Choose the appropriate template to start with and make production as quick and easy as possible.
Creating Core Assets	Learn how to capture video and prepare other image assets to create a successful Video App.
Video Clips	Learn about the basics of shooting video, from framing your shot to choosing what to wear.
Image & Voiceover	Put together some slides and record your own voiceover narration.
Screencasts	Demo an offering of your product or website by using screen-capturing software.
Assembling Video Assets	Learn how to use our drag-and-drop builder to construct your Video App and prepare it for deployment.
Deploying & Measuring	Get the code for deploying the Video App in various locations and understand how to interpret key metrics of success.