When preparing scripts and interview questions, there are two basic categories of content: scripted and unscripted.

There are some best practices you should use when you're creating your script.  

Click Here To View The Blog Post on Scripting

Interviewing customers can be a very good source of content, but it can also be challenging getting the unscripted quote you’re looking for and getting them to approve its usage. 

Click here to read a blog post about the dos and don'ts of interviewing