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Best Practices For Using Video To Drive Conversion

This free eBook highlights seven techniques for using video to drive converison.
Best Practices for Using Video to Drive Conversion - Downlaod Now

PRODUCT:

David Meerman Scott and Steve Garfield use VisibleGains

Interactive Video-Enabled Marketing Apps

Our video-enabled Marketing Apps drive higher conversion for common marketing tasks like event promotion, whitepaper downloads, webinar registrations and many others. Each App supports:

  • Integrated Calls To Action
  • Customizable Lead Capture
  • Question/Response driven branching (e.g. for different personas)
  • Interactive Nameplates that connect your users to you via Twitter, Facebook, LinkedIn, etc.
Marketing Goals such as Conversion Rate

Marketing-Oriented Reporting

Our tracking is focused on how the App performed towards the Marketing goals. We track the following:

  • The Opt-In % based on Impressions and Launches
  • An Engagement Score which aggregates user actions and time spent
  • Various Conversion Ratios for call-to-action click thru, lead collection, and connections via Nameplate
VisibleGains integrates with Marketing Automation Systems

Integration with Systems that you already use

Our Apps snap into workflows and systems that you already use for:

  • Email Marketing
  • Marketing Automation
  • CRM & Sales Tracking
  • Webinars & Event Marketing
    • And More...
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1601 Trapelo Road, Suite 273 | Waltham, Ma
p. 781-350-3416
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