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Corporate Comedy with David Meerman Scott and IBM's Tim Washer

"The Art of the Sale" - 5:59

Tim created a comedy video for IBM in August 2006 to raise awareness of a newly introduced lower cost mainframe.

Creation Process - 3:18

How was Tim able to get the video project approved and produced at IBM?

Why Corporate Comedy? - 7:28

What impact does comedy have on internal and external audiences?

Getting Approval - 5:43

How should one go about getting approval to do a comedy video?

Measuring Success - 1:50

How should you measure the success of a comedy video?

The Comedy Narrative - 1:48

What are video creators trying to achieve in 2 minutes?

"World Wide Rave" Promo Video - 7:59

David and Tim created this comedy video to promote the launch of David's book "World Wide Rave".

"Brief History of Intelligence" - 6:56

This animated video is part of the Smarter Planet campaign and is a funny way to express an idea for a health care solution.

Advice for Getting Started - 1:17

Tim Washer provides some useful tips for beginners.

Additional References - 2:35

Links and resources for more information on this topic.